20+ years in digital. Focused on what happens after launch.
Most digital marketing efforts are built around the launch — the new website, the campaign go-live, the platform migration. The hard part is what comes next.
Keeping things performing. Catching what drifts. Knowing when to stay the course and when to make a change. That’s where most organizations struggle — and where Blue Tee Digital is built to help.
My background
I’m Dave Schaefer, founder of Blue Tee Digital — a digital marketing leader with 20+ years of experience across healthcare, fintech and B2B technology.
I’ve built and led digital programs at organizations like Children’s Healthcare of Atlanta and Global Payments — managing everything from SEO and content strategy to analytics infrastructure, paid media and marketing technology. I’ve seen what a well-run digital program looks like, and I’ve inherited enough broken ones to know exactly how they get that way.
Blue Tee Digital is built on that experience. Whether the engagement is hands-on execution or senior-level strategy, the goal is the same: a digital presence that keeps performing long after the launch excitement fades.
Why Blue Tee Digital?
My son Matthew and I started a golf podcast and YouTube channel called The Blue Tee Podcast (like, comment and subscribe!) and it’s been an absolute blast doing the podcast with Matthew.
Naming this venture Blue Tee Digital connects those two worlds. Golf is a game built around discipline, integrity and steady improvement — values that apply just as much to good digital work.
Let's make sure your digital presence has someone looking after it.
If your website and digital marketing programs matter to your business, they shouldn’t be left unattended. I bring the experience to keep things performing — and the perspective to know when it’s time to do more.