Your digital presence shouldn't be something you worry about.

Strategic oversight and hands-on execution for organizations that need their digital presence to actually perform — not just exist.

What I do

From strategy to execution — I bring senior-level digital marketing expertise to organizations that need more than a vendor.

Search & Visibility

SEO, AEO and GEO strategy -- built for how people actually find things today, including AI-powered search. From technical foundations to content architecture.

Website Oversight & Technical Health

Ongoing care for WordPress and other CMS platforms -- plugin management, performance, integrations and the things that quietly break when nobody's watching.

Analytics & Measurement

GA4 and GTM implementation, reporting infrastructure and the kind of analytics oversight that turns data into decisions -- not just dashboards.

Website Improvements & Rebuilds

When maintenance isn't enough, I help plan and execute meaningful upgrades or full rebuilds -- built to last, not just to launch.

AI-Enabled Marketing

Practical integration of AI tools (Claude, ChatGPT and others) into real marketing workflows -- content scaling, research, automation and programmatic SEO.

About Blue Tee Digital

20+ years in digital. Strategy and execution, not just oversight.

I’m Dave Schaefer — a digital marketing leader with 20+ years of experience across healthcare, fintech and B2B technology. I’ve built and managed digital programs at organizations like Children’s Healthcare of Atlanta and Global Payments — driving measurable results in organic search, email performance, paid media and analytics infrastructure.

Blue Tee Digital is built on that experience. Whether the engagement is strategic or hands-on, the goal is the same: a digital program that performs the way your business needs it to.

Why digital marketing drifts

Launching is the easy part. The problems start after — when nobody’s watching.

Everything is Connected

Your digital program depends on your website, analytics, email, CRM and third-party tools all working together. When one piece changes, something else quietly breaks -- and you usually don't find out until it matters.

Things Get Overlooked

Forms stop sending. Tracking breaks. Search visibility erodes. None of it triggers an alarm -- it just silently makes your marketing less effective.

Someone Has to be Responsible

Most organizations don't need a full-time digital team for every function. They need one experienced person who understands the whole picture and is paying attention. That's what Blue Tee Digital provides.

Let's make sure your digital presence has someone looking after it.

If your website and digital program matter to your business, they shouldn’t be left unattended. I bring the experience to keep things performing — and the perspective to know when it’s time to do more.